And Now Let’s Go To The Biopharma CEO With Breaking News
Harvard Business Review has a new blog post about the lack of CEOs on Twitter. And I totally agree with one of its main points: “…CEOs should be where people are watching, reading, chatting and...
View ArticlePR & Other Drugs
(Jamie Reidy, “Hard Sell” author at the “Love & Other Drugs” premiere.) “Jamie! On your left. Jamie, over here! On your right.” Jamie is the infamous (in pharma circles) Jamie Reidy. And he says...
View ArticleNew CEO Brings New PR
In a little more than two weeks Ken Frazier will become the first African-American to run a big drug company. But that’s not what makes this particular CEO-to-be so different. Just check out the Merck...
View ArticlePharma ‘Goes’ Where It Hasn’t Gone Before
I was all set to write the somewhat predictable year-ahead industry outlook blog, but it’ll just have to wait for another day. That’s because I got sidetracked while thumbing through the “New York...
View ArticleMike’s PRescription: Don’t Be The Biggest Loser
MSLGROUP America’s Mike Huckman looks ahead at crisis PR in 2012 and lessons learned from 2011.
View ArticleMike’s PRescription: Get Over The Twitter Jitters
In today’s blog, Mike Huckman sends a Valentine to Twitter.
View Article
